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About Us

ETAPE has collaborated with Sagaboi to produce a selection of beautiful bright bags adorned with Sagaboi's village print, painted by Ukrainian artists. 

About Sagaboi

Sagaboi is a fashion label linked to the Caribbean subculture “saga boy” (a West Indian word meaning “a playboy” or someone who dresses in an extremely fashionable and stylish manner) which surfaced in the 1930s as a form of masculine rebellion through fashion. The brand is inspired by the Caribbean region’s culture, diaspora, history, lifestyle, people and practices, and draws energy from its interconnectedness with global happenings and pop-culture, both present and past.  

About Geoff K. Cooper

Geoff K. Cooper is the founder and creative director of Sagaboi, and the media platform, Sagaman, as well as being a fashion editor, creative consultant, stylist, producer and writer. As an arbiter of style and creative polymath, Geoff is regularly featured in the world’s top fashion publications for his spirited style. 


ETAPE is an accessories brand based in Odessa, Ukraine.  "Capturing simplicity" is the concept that inspires the designers of the ETAPE brand to create small masterpieces for their customers. Laconic and clean lines in each collection of shoes and bags emphasise the minimalist beauty of each model of the ETAPE brand. 

About the collaboration

For Sagaboi's SS24 collection, Geoff Cooper drew inspiration from the migration of people, and the imagined and real responses to cultures being introduced to new spaces. Entitled Fresh Off The Boat, the collection anchors in the Caribbean, the epitome of cultural amalgamation, to offer fashion imbued with energy through colour, texture, prints, and manipulations that shout ‘intermix’. 

Cooper provides a counterpoint to "Fresh Off The Boat", a sometimes-derogatory term for immigrants who have arrived from a foreign country. Sagaboi’s SS24 collection is a spin on this with arrivals being fresh of the boat… as in freshly styled so those disembarking can walk with confidence and pride, and with their heads held high, so that their entry into new spaces isn't one of fear, but an optimistic offer of value.

2023 marked the iconic 75th anniversary of the arrival of SS Empire Windrush, which brought invited Caribbean immigrants and culture to the UK. The Coopers were one of five families with small children on the ship, and Cooper has commemorated this historic happening with riffs on style from the ship and that era. 

Russia’s war on Ukraine has displaced millions of Ukrainian’s throughout Europe and beyond.  Ukrainian migrants fleeing the war in Ukraine and settling down in London became a bridge introducing and linking Etape with Sagaboi. From there the collaboration flowered and took inspiration.  Etape's "mimi bag" reminded Geoff of the bag his father used as a bus conductor after he arrived in London.  Adorning the bag with Sagaboi’s village print created a magic of its own when placed on Etape’s brightly coloured models.  The collaboration links two people’s separated by decades and thousands of miles, but united in the migrants experience.  The result is an iconic bag that pops with colour, positivity, style, beauty and above all – confidence and hope. 

True beauty lies in simplicity

“Catching simplicity” is the concept that inspires the ÈTAPE brand designers to create small masterpieces for their clients.

Laconic and clean lines in each collection of shoes and bags emphasize the minimalistic beauty of each model of the ÈTAPE brand.

Магазин сумок и обуви Étape

Your favorite accessories from ÈTAPE will remain relevant for you, regardless of the coming trends for a long time, going through the most interesting events and adventures with you. They will make your look individual, restrained and harmonious. Staying as comfortable as possible while being comfortable in everyday use and versatile for a wide variety of Mix & Match.

«Étape» means step in French, and we do our best for you to easily walk through life with a smile, enjoying the exquisite simplicity of our products and enjoying every step.

What is ÈTAPE? These are bags and shoes of original design, created for you with love.

Our main advantages:
• Italian leather and accessories from the best manufacturers
• Handmade
• Confident style
• Attention to detail and comfort

Beauty with ÈTAPE is easy!